The bloggers of Classy.Org write in this blog post about the three classic pitfalls of Non-profit Newsletters:
1. Problem #1 – It’s too boring. Tell a story and make it interesting so they are guaranteed to read it!
2. Problem #2 – It’s too long. Most people have very short attention spans and are lucky to read half
an article. Keep it to the key facts – let them contact you for more once you’ve piqued their
3. Problem #3 – It’s too unattractive. Design and formatting help make things pop!
Read the full article for more on how to avoid these common pitfalls.